If you’ve never had to think about your gender, you’ve probably never noticed how often you get gendered online.

Co-created with rainbow communities, Beyond Binary Code can be added to any website to help companies know when and how to ask for gender information online.

https://www.spark.co.nz/online/beyondbinarycode/

This got the highest brand attribution stats Google has ever seen anywhere. I have no idea how.

Wrote this thing. 

80M views. 2M shares. #1 trending on Youtube and facebook. #CenaForPresident trended on Twitter.
 

Kobe was the most loved and hated player to ever walk the boards. So, for his final game, we gave the world one last chance to have their say, making the Kobe XI the most successful Nike iD launch in history.

RIP. Mamba forever.

People are 92% more likely to trust recommendations from friends and family than ads.

So, we got Skinny’s customers to sell them for us, by making hundreds of them the stars of their very own, nationwide ad campaign for Skinny, appealing directly to their friends and family.

To promote New Zealand’s low coast telco, we cast ordinary kiwis who happen to share their names with A-list celebrities.

A photobooth experience that hacks a single Galaxy S7 to make artistic portraits out of people's movements.

I write music.

I have written sonic brands for Skinny, Spark, and Trade Me, and composed songs for DB Breweries, Facebook, Fonterra, and Pedigree global.

In the real world, I’ve toured the US and Europe with The Strokes, Kaiser Chiefs, and Of Monsters and Men, played Governor’s Ball and Bonnaroo, and was booked to play Letterman, but got bumped by the Foo Fighters.

Here’s some old songs and music videos and stuff.

As a part of the Smirnoff Night Project, we screened the movie Jaws to an audience floating in the sea, in the dark, at a beach famed for shark attacks. It doubled the network's viewership on its opening night.